Children now have a powerful market influence. Childhood consumerism is of concern because it seems to be teaching children to value material things more than human relations. Furthermore, a lot of time and money spent marketing and advertising to kids, which requires a use of a lot of resources from around the world.
Advertising to children is the act of marketing or [advertising] products or services as defined by national legislation and advertising standards. It is often the subject of debate, relating to the alleged influence on children's consumption. Laws concerning such advertisements have largely evolved in recent years.
According to the 2008 YTV Kids and Tweens Report, kids influence: Breakfast choices (97% of the time) and lunch choices (95% of the time). Where to go for casual family meals (98% of the time) (with 34% of kids always having a say on the choice of casual restaurant).
We love lingerie, and buying pretty things is one of the cool things about being an adult. But we are definitely are not down with 4-year-old girls feeling like they need to wear bras to fit in with their friends.
No surprise: kids age 6-12, who are in the process of expanding their social circles outside of their families, are interested in (and often active on) online social media, according to Donna Sabino of Ipsos, reporting on Ipsos MediaCT's syndicated LMX Family Study data.
This article first appeared on EcoSalon. Forget Generation Y. Marketers are on to an even more valuable group: Generation Z. Eight to twelve year old girls represent a $2 billion market that is totes untapped.